Bike to Work Day is more than a once-a-year celebration – it’s a powerful reminder that powering your own travel can make commuting healthier, cheaper and more sustainable. For employees and employers alike, encouraging bicycling isn’t just a feel-good initiative; it’s a practical strategy to improve wellbeing, reduce costs and shrink your organization’s carbon footprint.
Why biking is a win for employees:
Health and energy: Cycling builds cardiovascular fitness and muscular endurance while lowering stress and anxiety. Many riders report arriving more alert and energized than after a car commute.
Predictable travel times: Bikes help riders bypass congestion and avoid the uncertainty of traffic or last-minute parking hunts.
Real cost savings: Swapping even a few car trips per week cuts costs on gas, parking, and vehicle wear and tear. Over a year, that can add up to hundreds of dollars saved.
Why biking is a win for the environment:
Lower emissions: Each trip by bike instead of car cuts tailpipe emissions, improving air quality and decreasing greenhouse gases.
Less congestion and noise: More bikes mean fewer cars on the road, easing rush-hour bottlenecks and noise pollution around workplaces and neighborhoods.
Smaller footprint: Bicycles require fewer resources to build, operate, and park. Supporting cycling helps companies advance sustainability goals and ESG reporting.
Are you already sold? Here are some ideas to promote biking within your team or company:
- Host a “pit stop”: Host a Bike to Work Day breakfast or pit stop with coffee, snacks, and route-planning support.
- Offer flexible incentives: Provide reward points, or raffles for employees who participate in biking to work a certain number of days.
- Facility support: Add secure bike parking, indoor racks, and lockers. If possible, offer showers or partner with a nearby gym.
- Make it social: Create “bike buddy” programs that pair new riders with experienced commuters; organize group ride-ins from popular neighborhoods.
- Support hybrid commutes: Encourage bike + transit trips and share info about local bikeshare stations near your office.
- Invest in safety: Offer stipends for helmets, lights, locks, and high-visibility gear; bring in a local bike shop for tune-up clinics and safety checks.
- Run a movement challenge: Set up a wellbeing challenge that tracks activity. Set up teams to support newer cyclists and prevent “the same people” always winning these challenges.
- Be inclusive: Promote e-bikes to make longer or hillier rides accessible; consider adaptive cycling options where available.
How Edenred supports biking through micromobility
Edenred’s micromobility offerings make it simple to add biking to your commuter program and scale it across locations:
- One-stop access to bikeshare and micromobility: Enable employees to pay for bikeshare memberships, day passes and other last‑mile options through their commuter accounts – streamlining sign-up and ongoing use.
- eBike and gear support: Fund monthly eBike subscriptions or provide stipends for essentials like helmets, locks and lights. Employers can set budgets and rules, and we’ll handle the administration.
- Seamless employer controls: Configure allowances by location, integrate with payroll and track utilization to measure participation and impact.
- Flexible, compliant design: Combine traditional, tax-advantaged transit and parking benefits with bike stipends or reimbursements, structuring programs to align with your policies and applicable regulations.
Learn more about how Edenred can help you support your employees with commuter benefits programs and micromobility options.
Krista Brennan